How To Make A Luxury Vegan Shoe
The VEERAH Mulan
On my radio show, Launch Pad, airing weekly on Sirius XM Channel 111, Business Radio Powered by The Wharton School, I talk with entrepreneurs about their startups, and once a month I choose an Elevator Pitch Of The Month. This month my selection is Stacey Chang, founder of VEERAH. Listen to our in-depth, half hour conversation here.
First of all, here’s founder Stacey Chang’s elevator pitch for VEERAH:
“Veerah is inspired by women, made for warriors. We are a mission-driven luxury shoe company founded for women to conquer the world in style and make a positive impact. Veerah is PETA approved vegan. All of our shoes are responsibly sourced and meticulously crafted without compromising quality and style. We are proud that we are the only luxury shoe brand that offers high fashion, high function and high impact. Our founding principle is to look incredible.” Listen to Stacey give her elevator pitch.
VEERAH founder Stacey Chang
One of the big things that I wondered about VEERAH shoes is how Stacey got them made, especially when she was starting out.
During our conversation, Stacey walked me through her process of finding factories willing to work with her—with the low numbers associated with any new venture, plus the unusual and new materials Stacey needed for vegan shoes, and her insistence on superlative craftsmanship—and I think her story is both fascinating and really useful for other entrepreneurs who are trying to figure out how to approach factories.
Her first step was to actually pitch to factory owners, so that she could explain her vision and her plans. “I put together a presentation deck. I don’t think they see that often inside the factories, right?” Stacey explains. “I showed them how I see our business from today to year five. And I showed them today we have something unique and proved to them that there is a need in the marketplace and how I envision that we can grow long term.”
">The VEERAH Mulan
On my radio show, Launch Pad, airing weekly on Sirius XM Channel 111, Business Radio Powered by The Wharton School, I talk with entrepreneurs about their startups, and once a month I choose an Elevator Pitch Of The Month. This month my selection is Stacey Chang, founder of VEERAH. Listen to our in-depth, half hour conversation here.
First of all, here’s founder Stacey Chang’s elevator pitch for VEERAH:
“Veerah is inspired by women, made for warriors. We are a mission-driven luxury shoe company founded for women to conquer the world in style and make a positive impact. Veerah is PETA approved vegan. All of our shoes are responsibly sourced and meticulously crafted without compromising quality and style. We are proud that we are the only luxury shoe brand that offers high fashion, high function and high impact. Our founding principle is to look incredible.” Listen to Stacey give her elevator pitch.
VEERAH founder Stacey Chang
One of the big things that I wondered about VEERAH shoes is how Stacey got them made, especially when she was starting out.
During our conversation, Stacey walked me through her process of finding factories willing to work with her—with the low numbers associated with any new venture, plus the unusual and new materials Stacey needed for vegan shoes, and her insistence on superlative craftsmanship—and I think her story is both fascinating and really useful for other entrepreneurs who are trying to figure out how to approach factories.
Her first step was to actually pitch to factory owners, so that she could explain her vision and her plans. “I put together a presentation deck. I don’t think they see that often inside the factories, right?” Stacey explains. “I showed them how I see our business from today to year five. And I showed them today we have something unique and proved to them that there is a need in the marketplace and how I envision that we can grow long term.”
https://www.forbes.com/sites/karlulrich/2018/03/16/how-to-make-a-luxury-vegan-shoe/
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