5 Tips From Lustre's Boomer Cofounders On How To Make The Most Of Your Retirement
Karen Wagner and Erica Baird have discovered a new purpose in redefining retirement for modern women. (Photo by Peter van Agtmael)
The two cofounders are retired corporate lawyers who were at the forefront of the women’s movement that broke the mold in the workforce. They have made their own money, control their own finances and are likely to live for decades after retirement. “We were part of the first wave of Boomer career women. We supported each other and overcame many unique challenges in order to become full and equal participants in the workforce,” they say.
Lustre’s cofounders came of age during the 1960s – a time of “big ideas and big change” – from the women’s movement to racial equality to the nuclear arms race and the Vietnam War. They came to believe that women could and should make a difference. Baird and Wagner became lawyers because they saw the law as an effective way to make a living and gain entry into rooms where important decisions were being made.
Baird and Wagner are on a mission to show how retired women can be sexy, cool, and relevant. (Photo by Peter van Agtmael)
Once retired, Baird and Wagner quickly saw that there were new challenges to overcome. When they first retired, they were surprised by the negative images associated with older women. “Retirement connotes old and done. Retired women face a double whammy—we are perceived as not only unglamorous but also in retreat. We didn’t see ourselves, or anyone we know, in those representations. Just as we had actively fought against stereotypes during our careers, we decided that we needed to take on this fight, too. We created Lustre as a platform for change.”
Although at first they were taken aback, and later angered, by the stereotypes of older women and retirees in America today, Wagner and Baird soon realized that they could do something about it. “We didn’t expect to see so many negative images in the media and to be so pigeonholed. Ultimately, this led us to stumble into what has become our new purpose. We aim to inspire people every day with stories of modern retired women who are forging new paths to live retirement differently. “
Modern retirement differs from retirement of the past. Today’s retirees live long after they stop working and many are mentally and physically healthier than ever before. They do not want to be sidelined. “The word ‘retirement’ should imply the start of something new, not the end, ” say Baird and Wagner. “We want to be givers, not takers.”
">“Our mission is to defy old lady stereotypes,” say Karen Wagner and Erica Baird, the cofounders of Lustre, a culture and advocacy blog and website focused on creating a new, modern image of retired professional women. “Older women are invisible, hidden behind outdated notions of what age and retirement used to look like. Through Lustre, we want to show that today’s retired women are engaged, vibrant people who are not done and continue to have much to offer. ”
Karen Wagner and Erica Baird have discovered a new purpose in redefining retirement for modern women. (Photo by Peter van Agtmael)
The two cofounders are retired corporate lawyers who were at the forefront of the women’s movement that broke the mold in the workforce. They have made their own money, control their own finances and are likely to live for decades after retirement. “We were part of the first wave of Boomer career women. We supported each other and overcame many unique challenges in order to become full and equal participants in the workforce,” they say.
Lustre’s cofounders came of age during the 1960s – a time of “big ideas and big change” – from the women’s movement to racial equality to the nuclear arms race and the Vietnam War. They came to believe that women could and should make a difference. Baird and Wagner became lawyers because they saw the law as an effective way to make a living and gain entry into rooms where important decisions were being made.
Baird and Wagner are on a mission to show how retired women can be sexy, cool, and relevant. (Photo by Peter van Agtmael)
Once retired, Baird and Wagner quickly saw that there were new challenges to overcome. When they first retired, they were surprised by the negative images associated with older women. “Retirement connotes old and done. Retired women face a double whammy—we are perceived as not only unglamorous but also in retreat. We didn’t see ourselves, or anyone we know, in those representations. Just as we had actively fought against stereotypes during our careers, we decided that we needed to take on this fight, too. We created Lustre as a platform for change.”
Although at first they were taken aback, and later angered, by the stereotypes of older women and retirees in America today, Wagner and Baird soon realized that they could do something about it. “We didn’t expect to see so many negative images in the media and to be so pigeonholed. Ultimately, this led us to stumble into what has become our new purpose. We aim to inspire people every day with stories of modern retired women who are forging new paths to live retirement differently. “
Modern retirement differs from retirement of the past. Today’s retirees live long after they stop working and many are mentally and physically healthier than ever before. They do not want to be sidelined. “The word ‘retirement’ should imply the start of something new, not the end, ” say Baird and Wagner. “We want to be givers, not takers.”
https://www.forbes.com/sites/meimeifox/2018/02/22/5-tips-from-lustres-boomer-cofounders-on-how-to-make-the-most-of-your-retirement/
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