Custom Exhibit Company, Gilbert, Discusses the Benefits of Hiring a Professional Photographer for an Upcoming Event
MELVILLE, N.Y., Aug. 27, 2018 /PRNewswire/ -- Custom trade show displays company, Gilbert, explains why it's worth investing in a professional photographer for live events.
In the age of smartphones, it's tempting to snap a few quick pictures on your phone and call it a day. However, be aware that consumers can tell the difference between a picture that was taken on your phone and a photo taken by a professional. Professional photos sell–but why?
Despite improvements to smartphone cameras, there is still a very noticeable difference between photos taken with a professional camera and those taken on a smartphone.
A professional photographer takes lighting, composition, angles, and color palettes into consideration as they work. The result is a collection of stunning visual representations of your brand, product, or service. Professional photos project confidence and success, telling consumers you're successful and worth the investment—something a smartphone picture simply cannot convey.
Some of the benefits to hiring a professional photographer are:
- A picture is worth a thousand words. Many consumers are incredibly visual and would like to see what you offer for themselves before investing. A professional photo tells customers a story, piquing curiosity about your business, product, or service. Images are great tools to help people understand what it is you do and what you can offer them.
- Pictures create transparency. People want to know about the organizations they do business with. As a result, companies are taking photos of their operations, showcasing them as "behind the scenes" shots. These images give your audience insight to what your company is all about, helping them understand what you stand for and what you value. When customers like what they see, "behind the scenes" shots become a powerful way to build brand loyalty.
- Pictures are social. Photos are easily shared among consumers and are more likely to be shared than simple text. So, the more photos you have, the more visual content your brand has to spread online. A great set of professional photos can help you quickly broaden your audience, burgeoning your online presence.
About Gilbert:
Gilbert is a design, construction, and event management firm specializing in trade show exhibits, commercial interiors, and corporate events. For over 30 years, Gilbert and its team of expert designers and craftsmen have been elevating brands by creating engaging environments that produce lasting impressions. Gilbert's three business units, Exhibition, Architectural, and Live, are each specialized for their respective sectors. Gilbert Exhibition provides turnkey services for trade show attendees including design, fabrication, and exhibit management, Gilbert Architectural delivers innovative design and high-end construction services for permanent environments, and Gilbert Live handles corporate event planning and production.
Media Contact: Desiree Olivera, Gilbert, 631.577.1100, dolivera@gilbertexperience.com
SOURCE Gilbert
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