How To Make Influencer Marketing A Global Experience In 2018 And Beyond

Pexels

Influencer marketing is a billion dollar industry worldwide.

The global influencer market is now worth over $1 billion and is rewarding top influencers with cross-border opportunities to expand cultures and personal brands. For the lucky ones that have over 100,000 fans, the average pay for a single post is estimated at $763.

The challenge is localization and how to connect local influencers with global brands on a larger stage. More and more entrepreneurs are out to solve this issue, with strong efforts coming from Japan, Argentina, and more mobile-first countries. 

Bringing Local Influencers to the World

In Japan, social media is an intricate part of society with over 31% of the total population currently active on Twitter. Known for pioneering street photography, social media has become a source of pride, culture sharing, and opportunity.

For Atsushi Hisatsumi, Founder and CMO of Extravaganza Int. and PATRON-ICO, technology created the opportunity to bring Japanese influencers to the world. “The global economy still has limitations. It can be difficult to book a local Japanese influencer in a cross-border campaign. This is what PATRON is looking to solve. We want to create the sharing economy for influencers that can be leveraged globally.”

Building a Brand

Personal brands are directly represented in influencer marketing. Agencies are now often responsible for the day to day management of influencer clients. This is due to the complexities that can arise in the international deal making process. Influencer marketing is more than a hobby now, it is a strong business model that is becoming more and more popular.

">

Pexels

Influencer marketing is a billion dollar industry worldwide.

The global influencer market is now worth over $1 billion and is rewarding top influencers with cross-border opportunities to expand cultures and personal brands. For the lucky ones that have over 100,000 fans, the average pay for a single post is estimated at $763.

The challenge is localization and how to connect local influencers with global brands on a larger stage. More and more entrepreneurs are out to solve this issue, with strong efforts coming from Japan, Argentina, and more mobile-first countries. 

Bringing Local Influencers to the World

In Japan, social media is an intricate part of society with over 31% of the total population currently active on Twitter. Known for pioneering street photography, social media has become a source of pride, culture sharing, and opportunity.

For Atsushi Hisatsumi, Founder and CMO of Extravaganza Int. and PATRON-ICO, technology created the opportunity to bring Japanese influencers to the world. “The global economy still has limitations. It can be difficult to book a local Japanese influencer in a cross-border campaign. This is what PATRON is looking to solve. We want to create the sharing economy for influencers that can be leveraged globally.”

Building a Brand

Personal brands are directly represented in influencer marketing. Agencies are now often responsible for the day to day management of influencer clients. This is due to the complexities that can arise in the international deal making process. Influencer marketing is more than a hobby now, it is a strong business model that is becoming more and more popular.

Let's block ads! (Why?)

https://www.forbes.com/sites/steveolenski/2017/12/27/how-to-make-influencer-marketing-a-global-experience-in-2018-and-beyond/